March Madness has just begun, and just like other big events and holidays, organizations use these times to their advantage, creating countless headlines, fantasy brackets and water cooler debates. Research companies/brands that have built on the buzz and energy of March Madness for their own programs. Do not use any companies associated with basketball or sports. Bring examples into class. Here are some examples: http://www.prweek.com/article/1286308/brands-look-leverage-march-madness-engage-consumers