1. The political background in China affects the sports industry. The Chinese government used to focus on economic growth and ignored the development of sports. However, President Xi Jinping has been supporting the sports industry in China. 2. The government-oriented economy in China determines that the sports industry relies on the government’s financial supporting policies. Sports marketing in China is growing rapidly in recent years. 3. Due to some of the cultural reasons, sports education in China is not fully developed, many schools lack time for students to do physical exercises. This not only results in the national ignorance in sports but it also causes the awkward situation for professional athletes to live a normal life.