BUSINESS REPORT In order to better understand the requirements towards the marketing departments, the author plans to research the underlying challenges when creating a marketing strategy for Switzerland versus the rest of EMEA regarding prescription drugs. The framework will hel you condict your analysis in a systematic way: PORTER’S FIVE FORCES, and FOCUS ON LEGAL ENVIRONMENT Topics elaborated in this Work Experience: General legal issues Marketing perspectives Switzerland vs. EMAE Product launch process of prescription drugs Identifying target groups and customer needs Promotion strategy and customer journey Communication channel