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What is your idea for a new Starbucks product or how Starbucks can improve customer experience and engage customers?


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Essay: Social Media Exercise Starbucks strives to create a “third place” beyond home and work where people can hang out and socialize (while drinking coffee). They created a website called My Starbucks idea https://ideas.starbucks.com/ that engages customers by allowing them to post their ideas. Customers can also vote on these ideas. Visit the https://ideas.starbucks.com/ website. 1. What is your idea for a new Starbucks product or how Starbucks can improve customer experience and engage customers? 2. Do you think My Starbucks idea website is an effective way to gain customer ideas for new products? Why or why not? 3. Can you think of other ways that corporate executives at Starbucks can gauge customer interest in their products and in-store experience using social media?


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