In the case of sustainable products, meaning those products made with an effort to be environmentally and socially responsible, sustainability plays a large role in the customers’ decisions to buy, and tends to be central to the company’s brand. Select any Saudi business that may not yet be focused on sustainability. Suppose this company decides it would like to deliver products that are more socially, environmentally, and economically superior. • Present the company with the total value proposition from a sustainability perspective. In that total value proposition, include a discussion of use values and nonuse values for the business’ green products. • How should the business determine WTP, WTA, or consumer surplus? • Each above bullet should be a separate header. Start with an introduction and end with a recommendation and conclusion. Support your analysis by referencing and citing at least three scholarly sources in addition to the attached course material concepts and principles “Chapter 6 in Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts”.