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MARY’S MOBILELIGHTS case study


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Learning Activity #1: MARY’S MOBILELIGHTS You have been given the following statement related to the case scenario MARY’S MOBILELIGHTS*: “Had Mary developed a strong marketing brand her growth strategy would have worked.” Discuss the statement including in the discussion the following: What is a brand? What is the Mary’s Brand? How does branding relate to the growth of a business? What was Mary’s biggest marketing shortcoming? Did Mary have a marketing strategy? Explain Why did you conclude to agree or disagree with the statement below? Learning Activity #2: Review the 4’P’S of marketing and detail ways that Mary could have better used each P in deciding a market strategy. Be sure to give detailed examples of each and clearly indicate how Mary’s demonstrated or failed to demonstrate each element.


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