Assignment 1: Controlling or Not Controlling Your Brand Tim Leberecht, the Chief Marketing Officer at NBBJ, is a communications expert, published author, and sought-after speaker on marketing issues, branding, and great design. Review the following: • NBBJ People: Tim Leberecht. Retrieved from http://www.nbbj.com/people/ Using an online library resources and valid Internet sites, research Tim Leberecht. Design a marketing campaign for a Canon’s 5d IV camera. Complete the following: • Include details of your marketing campaign. These might include but are not limited to campaign parameters from your annual marketing goals; campaign objectives; the marketing mix (4 Ps: price, product, promotion, and place) for your campaign; creatives (including images, collateral, and topics). • Critically analyze the value of the approach suggested by Tim Leberecht. • Compare Leberecht’s marketing approach to other approaches you are familiar with. • Assess how Leberecht’s approach could be applied to your own organization or an organization of your choice. • Discuss what might work and what is not applicable in Leberecht’s approach. • Support your position with at least two peer-reviewed journal articles. o is clear, concise, and organized; o demonstrates ethical scholarship in accurate representation and attribution of sources; and o displays accurate spelling, grammar, and punctuation. Grading Criteria Maximum Points Quality of initial posting, including fulfillment of assignment instructions 16 Quality of responses to classmates 12 Frequency of responses to classmates 4 Reference to supporting readings and other materials 4 Language and grammar 4 Total: 40 M4 Assignment 1