OUTLINE AND REQUIREMENTS In this assignment, you will assume the role of a management consultant, who has the role of conducting a strategic analysis of a company located in UAE and providing the company with recommendations for improved long-term performance . You are required to conduct a strategic analysis of the business or organization. This should include application of various strategic frameworks and use relevant data/ information to analyze and draw relevant conclusions. Your assignment should include an analysis of the major strategic problems or issues faced by the company and conclude with recommendations to assist the company in dealing with its major strategic issues. Recommended issues to discuss in the major assignment. These are recommended issues only. You may combine some of these issues, leave some out if they are not relevant, or add other issues if appropriate. 1. Executive summary (cover page, summarizing the main points of your strategic analysis, as below). 2. A brief description of the organization’s current business and operations (product-markets served, location, current strategy, etc.) 3. An external analysis (at the industry/macro-environment levels) to identify the potential opportunities and threats. 4. A “Five-forces” analysis of the industry the organization is based in. Apply this model to discuss the competitive position of the organization and how the change at the industry/macro-environment levels would affect the competitive position. 5. An internal analysis to identify the strengths and weaknesses and what are the distinctive competencies. 6. Based on the above, what are the major strategic issues and challenges that the organization should address ? Suggest recommendation for new strategic direction and how it should be implemented. 1. INTRODUCTION 1.1 Case back ground (how company started…../company profile could be in the same slides.( 5 OR 6 ELIMITNS) Costumer, products, financial base3d, Man power other places they operate or sell. Industrial analysis: which industries you are operation at, market share,…. Current strategic plan 1.2 Conceptual frame work on which the case is build 2. STRATGIC ANALYSIS: Apply tools 2.1 EXTERANL ANALYSIS • PESTEL • 5 forces • VIRO 2.2 Eternal ANALYSIS Either: • bench marking Or • VALUE CHAIN or both 2.3 SWOT ANALYSIS: From the above External ANALYSIS will help identifying opportunities and threats, internal and finical ratio will help us to provide strength and weakness 2.4 TOWS Matrix which will give us various strategic options 3. Stakeholders analysis (Expectation survey, Mapping survey) List and then what are expectoration Mapping high power high Expectation … 4. Identify Key strategic issues what is the main problem and strategic issue. 5. Recommendation to address those issues. – Do we agree with the current strategy – Yes – Yes but with recommended tuning – No recommend different directions 6. Implementation : Of the suggestion provided, recommendation should be practical, workable and feasible 7. Conclusions 8. Exuctive summary Harverd referanceing , company selection to be discussed in the first day and draft to be provided