Assessment 2 – Individual Report (1500 words maximum) 50% weighting. Marked out of 100% The HR director of Sport Love, the independent London sports and leisure centre business was concerned about poor communication amongst the staff. She felt that ineffective communication had been causing inefficiency and having a negative impact on the customer experience. The business is staffed 24 hours per day, across three shifts. The staff and management are multi-national with English not necessarily being their first language. TASK 1 Produce a report for the HR Director to: 1. Explain and analyse the principles and purposes the HR director would need to consider in a communication strategy; 2. Explain the general characteristics that participants must have to be effective listeners and effective speakers during meetings. 1000 words TASK2 3. Evaluate your own strengths and weaknesses in terms of communicating, both orally and in writing in a business context 500 words This assessment addresses the following learning outcomes: LO1 -Describe and analyse the purposes and principles behind different forms of organisational communication; LO4 – Apply principles of effective communication to enhance practice; LO5 – Evaluate own communication and the communication of others. Report Structure: Ensure that the report has the following structure and contains the details outlined: • Literature review; • Analysis and discussion of points 1 to 3; • Conclusion; • Reference List. Maximum LENGTH Task 1 -1000 words Task 2 – 500 words FORMATTING AND LAYOUT Please note the following when completing your written assignment: 1. Writing: Written in English in an appropriate business style 2. Focus: Focus only on the tasks set in the assignment. 3. Formatting: Typed in Times New Roman or Garamond font 12, with pages numbered in the footer. 4. Document format: Report 5. Provide a clear title, course, and name or ID number on a cover sheet and 6. Provide a bibliography using Harvard referencing throughout. 7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.