Outline Marking Scheme and Assessment 2000 words • Clear Presentation • An appropriate and coherent structure • Good use of headings, language, grammar and sentence structure • Use of paragraphs for ease of reading and comprehension (10 marks) • Introduction clearly identifying the nature of the issue/problem, the context within which the specific issue is being examined and outlining the structure of the write-up • Conclusion/summary identifying key points with clear reference to arguments presented in the body of the report (20 marks) • Bibliography, list of references, use of appendices where appropriate • Internal referencing to key sources used and use of footnotes • Clear identification of academic websites (10 marks) (NB: the absence of clear and accurate citations and references will not simply mean a loss of 10 marks, it will mean the work is failed) • Body of the report should critically analyse and evaluate (not simply describe) the issue/problem area with a range of view examined including if appropriate identification of strengths and weaknesses • Key points clearly stated and linked to the academic literature, empirical research studies, case studies or illustrative examples from company annual reports, theories/issues illustrated with practical examples (60 marks)