Justify your response using information about the company. Your paper should be a minimum of 500 words. ___________________________________________ The BCG Matrix was developed with four distinct categories which we will briefly discuss below. Dogs – organization has low market share as well as low market growth, which makes it hard to be noticed. They don’t have the cash flow of some of the larger organizations which can make it challenging for them to turn a profit. Because the market growth is low it is going to be a challenge for the organization to become profitable. Cash Cows – organization has a high market share but low market growth. The company may be well known which can make it easier to attract attention and pursue new opportunities. The business should only exert a low level of effort to expand due to the fact that the market is not growing and expansion opportunities may be limited. Stars – organization has a high market share and high market growth. They are usually very well established and known and are continuously growing. There are always opportunities for growth here and the organization should work to achieve them. Question Marks or Problem Child – organization has a low market share and high market growth. They are usually opportunities that no one in the organization knows how to handle. They might not be generating as much cash flow as they’d like right now due to their low market share, however are in high growth markets and have the potential to make a larger profit.