Few general points of advice • Consider developing a business model analysis tool – business model canvas or similar … https://www.strategyzer.com/canvas/business-model-canvas • Consider format of attached external environment analysis table … • Always draw conclusions from your analysis …albeit concise …ask yourselves “so what”? • A Threat is something that is done by a competitor or adversary to interfere with your business/success. A risk is an incident or event that can happen without any deliberate intention to do harm behind them. Technically different although can be similar and difficult to separate. • Consider matrix pasted below for your options … suggest market penetration (or perhaps some market development – define what’s new though) … (diversification step too far for KAL)