You are to write a paper on your products brand Strategy. Your paper should, at a minimum, include the follow. -Brand Architecture – How will it evolve over time? How does your brand support your approach to product development? -Creative Elements – Everything you need to put your brand into action (e.g., logo, palette, typography, imagery, verbal tone, etc.). -Position – What is the fundamental idea that you own in the consumer’s mind? -Promise – What is the value that you promise to deliver to the consumer? Reasons to Believe – Why will your target market believe your promise? -Consumer Insights – What does the consumer desire and how will you uniquely fulfill that desire? -Key Messages – What is your unique brand story, and what stories does it allow you to tell to your brand audiences? -Three-Year Road Map – Brands don’t hatch fully grown. They are more like gardens that take tending over time. A 3-year roadmap will keep you on track. -Customer Profiles – Your customer needs to be vivid in the minds of your marketing team. Customer profiles based on real people will enable you to bring value and serve their needs. -Brand Expressions – How does your brand come to life across the broad spectrum of media? These topics are a minimum requirement for the paper. To earn full credit for this paper, I expect more then just addressing each of these topics. Minimum length – 5 pages not counting the title page and reference page. Reference Requirement – minimum of five (5) references and every section will have a minimum of two (2) citations.