Jeff Bezos: The ultimate disrupter. Analyze the case study based on the questions given below. This case study assignment is tightly integrated with the readings for this and previous weeks. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study. After reviewing the case study materials, write a 6-7 page paper covering the following questions. 1. What is your evaluation of Bezos’ approach to leading change? Have Bezos’ various initiatives added value? If so, how? 2. What are some of the challenges that Amazon.com faces by setting a goal to be the company that “sells everything to everyone”? Is this sustainable? 3. Was Amazon.com continuously successful? Describe some successes and failures. 4. With a business model that focuses on low costs and even goes as far as a break-even mentality, how does this defy the typical strategic business models and is there a path for sustainability? 5. As Amazon.com continues to grow in size and in scope, what challenges to you think Jeff Bezos and his managers will confront as they attempt to increase the company’s performance? http://fortune.com/2012/11/16/amazons-jeff-bezos-the-ultimate-disrupter/ Reading • Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional businesses. MIT Sloan Management Review, 44(4), 34-41. • Mahadevan, B. (2000). Business models for Internet-based E-commerce: An anatomy. California Management Review, 42(4), 55-69. • Sharma, S. K. & Gupta, J.N.D. (2004). E-strategy model for creating flexible organizations. Global Journal of Flexible Systems Management, 5(2/3), 1-9. Case Study • Lashinsky, A. (2012). Jeff Bezos: The ultimate disrupter, Fortune, 166(9). 34-41 • Fisk, P. (2015, Jun 28). Gamechangers: Amazon and Jeff Bezos case study.