PepsiCo: Is diversification a choice? Analyze the case study based on the questions given below. This case study assignment is tightly integrated with the readings for this and previous weeks. You will need to acquire a good understanding of key ideas from the readings before starting to analyze the case study. Reading wk2 • Grant, R. M. (1991). The resource based theory of competitive advantage: Implications for strategy formulation,California Management Review, 33(3). 114-135. (UMUC Library) • Schmitz, A. (Trans.). 2012. Resource-based theory. • Thousand Insights. Porter’s generic strategies • Roy, A. (2003). Game theory in strategic analysis. Journal of Management Research (09725814), 3(3), 127-138.(UMUC Library) reading wk3 • Strategic planning tools. (2009). In Encyclopedia of Management (6th ed., pp. 869-875). Detroit: Gale. • SWOT analysis. (2009). In Encyclopedia of Management (6th ed., pp. 915-918). Detroit: Gale. • Coman, A., & Ronen, B. (2009). Focused SWOT: Diagnosing critical strengths and weaknesses. International Journal of Production Research, 47(20), 5677-5689. Doi:10.1080/00207540802146130 (UMUC Library) 1. Using academic databases; research the two main industries that PepsiCo operates in. What are the changes and trends in these industries? 2. Research the following three PepsiCo competitors and do a SWOT analysis for them: Coca Cola, Snapple Dr. Pepper, and Kraft. 3. Conduct a Porter’s Five Forces analysis of the non-alcoholic beverage industry. 4. How are organizational changes that PepsiCo implemented impacting its performance? What role does PepsiCo’s management play here? 5. If you were PepsiCo’s CEO: Should the company continue its diversification away from the non-alcoholic business? What is the impact on PepsiCo’s global operations? 6. What is PepsiCo’s future outlook from your perspective?