As with most businesses, the Swiss watch industry has witnessed a lot of business cycles. With the new technology available, one would think the mechanical watch would go the way of the typewriter. After reading the case study (see below) students will write a paper 2000+ words on the Swiss watch industry. Topics to consider: History, business cycles, marketing, and the future. Outcomes Met With This Assignment: •Read the case study: https://www.hec.unil.ch/cms_irm/Gautschi.pdf Instructions: Students will read a case study related to The Swiss Watch industry. In completing the assignment, students will analyze a case study scenario and apply the concepts learned in class lectures. In completing the assignment, students will write a paper on the Swiss watch industry.