This focuses on how business is changing as a result of technological development and the implications of these changes for strategy.. You may use Apple as an example 1. Explain the evolvement of the Internet and how it changes the way customers, suppliers and companies interact. 2. Describe how your company utilizes the Internet and other recent technologies. (Be sure to include both internal and external uses) 3. What recommendations do you have to improve and/or expand its online use? 4. How do these existing and new initiatives help to create or destroy economic value in terms of competitiveness (profits), innovativeness (sales growth) and resources (intellectual capital)? Reading • Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional businesses. MIT Sloan Management Review, 44(4), 34-41. • Mahadevan, B. (2000). Business models for Internet-based E-commerce: An anatomy. California Management Review, 42(4), 55-69. • Sharma, S. K. & Gupta, J.N.D. (2004). E-strategy model for creating flexible organizations. Global Journal of Flexible Systems Management, 5(2/3), 1-9. Case Study • Lashinsky, A. (2012). Jeff Bezos: The ultimate disrupter, Fortune, 166(9). 34-41