Review the CommonBond email case: CommonBond Email Case Answer the following questions: Describe the benefits of creating an email creation strategy and process. Why was it important for CommonBond? • Describe any risks of creating a 3-month forward looking email calendar. • With relatively high open and click-through rates to date, how should the team measure success of the new strategy and process? How would they know if the effort of planning was making an impact? • What would you do to improve the strategy or process? • Should CommonBond consider an entirely new thread of emails customers of new products that they launch? • As CommonBond grows, should email remain an important avenue for communicating with target customers? How should the strategy evolve over time?