Reading • Strategic planning tools. (2009). In Encyclopedia of Management (6th ed., pp. 869-875). Detroit: Gale. • SWOT analysis. (2009). In Encyclopedia of Management (6th ed., pp. 915-918). Detroit: Gale. • Coman, A., & Ronen, B. (2009). Focused SWOT: Diagnosing critical strengths and weaknesses. International Journal of Production Research, 47(20), 5677-5689. Doi:10.1080/00207540802146130 (UMUC Library) Apple Inc 1. Competitive position of your company within its industry. An analysis of the strengths and weaknessesof your company from the point of view of the Resource Based View of the Firm model and any other strategy frameworks that provide insight into your company’s strategic competitiveness. Discuss your company’s strategy for competitive advantage (i.e. cost leader, differentiation, etc.) and your opinion about how they might change or improve this strategy. 2. Growth potential of your firm. Analyze the opportunities and threatsof your firm, how your firm, based on its resources, can determine business opportunities as a result of the external environments. To do this please use the PESTEL model (politics, economics, society, technology, environment, legislation).