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Survey Response Rate


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Use Consult journals like the Journal of Business research or Journal of marketing or Journal Management. Find at least 5 such studies. What is the average response rate across all of these studies? Do there appear to be any treads or factors that are associated with lower response studies rates? Writes 2 pages report on your finding. Steps: 1. Find 5 basic business research studies that report a “Response Rate” 2. Define what is meant by “Response Rate” 3. Calculate the “Average” or the mean response rate from across all 5 studies 4. Identify trends or factors associated with lower response rate ( if no factors are identified, include your thoughts on the reasons that response rates were either higher or lower- this should be 1-2 paragraphs) 5. Include a bibliography that references the 5 studies you consulted.


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