All tasks below should be attempted. Each task below needs to contain a reflective account of the process and practice of carrying out the exercises set in each task. The Harvard referencing system should be used in all assignments. 1) Carry out a 5 Forces analysis on the retail fashion market in UK, identifying and describing the key factors under each force, and drawing a conclusion on the state of competition within this sector. (40%) 2) Analyse and discuss the assets and competencies of Zara’s internal environment, using an appropriate auditing tool. (40%) 3) Conduct a SWOT analysis for Zara (UK) and explain ONE future strategy that can be pursued by the company, to create a sustainable competitive advantage. (20%)