Showing Profitability As an educated entrepreneur, there is no excuse for investing personal wealth or that of family, friends, or investors if you cannot show that your business can turn a profit. Go to the SCORE search engine and type the words “Pricing Strategy” and “Performing a Competitive analysis” or something similar to find information on these topics. Deliverables: 5–6 page Word document or PDF file, APA format (excludes APA cover page and abstract; include reference page as applicable) Instructions A Plan for Making your Business Profitable Discuss the difference between gross profit and net profit. It is important that you do not repeat the definitions you find but explain the concepts. Research the terms, and answer the question in your own words. Discuss 3-4 misconceptions that new business owners have with regard to revenue and expenses. You can type the words misconceptions about business ownership or something similar in to a search engine to find facts about this topic. Research software that helps in managing a business. It may include inventory tracking, payroll, accounting, register, etc. Research 3 programs. Provide an overview of each. Select 1 that you prefer, and explain the criteria that went into your choice. Discuss the additional costs that will need to be paid each year to keep your software choice up-to-date and running. Are there additional costs for technical support? How do you price products and services for profit? How do you price to compete? Provide pricing scenarios in a sluggish market, an average market, and a strong market. Please be sure to reference from where you take you information by including citations within your text and by creating a References page. Adhere to APA formatting and reference guidelines when writing your response. Additionally, your response should be free of grammatical errors, use complete sentences, and give specific details to support statements.