Use business case studies to provide evidence of successful application of data in business transformation. Must use multiple business examples from different types of business (both b2b and b2c businesses). Examples of how data has transformed business could include GE’s Predix platform (United Airlines), Caterpillar’s use of software to predict maintenance issues, Google’s algorithms which predict flu outbreaks, and how Match.com uses algorithms to predict human compatibility. Paper should include forecasts of how data will continue to transform lives around the globe.