Each element of PESTEL must be applied to the chosen industry sector ( Low alcohol soft drink industry in the UK) and critically evaluated to identify the significance and impact of the application. The report must be on the industry in the UK, not the company and follow the marking criteria provided below. 1 Critical evaluation and synthesis of issues and material which includes original and reflective thinking. 2 Clear evidence of relevant application of theory and empirical results, where applicable. 3 Excellent knowledge and depth of understanding of principles and concepts. 4 Extensive evidence of integrating appropriate supplementary sources. The complete assignment must be 4000 words and do not need introduction and conclusion. The 2000 words must be on the Political, Technological and Economic aspects of PESTEL and another 2000 words must focus on the Social, Environmental and Legal aspects of PESTEL. The assignment must have at least 40 update references from academic journals.