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Microsoft company analysis


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Write a 2-page paper addressing the following: Company Analysis: Research the Microsoft company and identify the following things: 1. Identify the company, the type of business or industry it is associated with, and the location of the company’s headquarters. 2. Explain the company’s strategic vision and how it differentiates itself in the marketplace. 3. Describe the company’s product lines and the markets it serves. Product Analysis: 1. Describe one product offered by the company that has the potential to be marketed in a way that could improve the product’s standing in the global marketplace. This may be a product that you believe has been marketed ineffectively, or is missing an opportunity for greater success. 2. Analyze the internal and external factors that affect the success of the product by performing a SWOT analysis. The SWOT analysis should include the internal factors (strengths and weaknesses) which are the resources and capabilities that currently support the product. The external factors (opportunities and threats) include things such as political, economic, socio-cultural, and technological issues. Evaluate the current marketing strategy by answering the following questions. 1. How well does it align with the company’s strategic vision? 2. How well does it represent the product? 3. How effective is it in reaching a broad demographic? Must support your analyses with at least 4 relevant resources, including the Web site of Microsoft’s company. Resources must be formatted according to current APA guidelines.


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