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Market Analysis of Apple Company


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Prepare a market analysis that includes the following: (a) Target market (b) Demographics and socio-economic characteristics of the consumers (c) Competitors in the market (d) Competitive advantage (e) Advantages and disadvantages over competitors (f) Perform a marketing mix assessment (g) Discuss positioning strategies The section of this paper will be 2,000 words, APA formatted, and include 3-5 references. Students will use 3-5 sources for the project. Only one of these sources can be a company website. Do not reference wikis, about.com, or other search engines that answer the question for you. Do not include your references in the required length word-count. A discussion of your greatest challenge to complete this project. Remember to include the title page, headings, and conclusion. Please make it Market Analysis about apple company and follow the steps above


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