Write about Loblaw companies from CEO perspective. The company has been in the news lately over various strategic and policy issues/investor concerns as well as plans to grow and expand operations into new markets. Research the company’s current business strategy and policy direction (web, newspapers, stock reports etc.). Consider the external environment as well as the company’s resources and competitive strengths and how strategic direction is being impacted. Perform your own SWOT analysis to better understand the company and how your specific “functional area of responsibility and department” can best contribute to the overall strategic direction and a renewed focus of the company. You have been asked to write a report as CEO or department head outlining the current initiatives being developed in your department as well as your own thoughts on new ways you and your department staff can help the company move forward to meet its’ goals, strengthen its’ competitive position and execute business strategy.