Business Model Description: – Find the general nature and primary mission of Apple (Obtain this info on the company investors relations site) – How does Apple generate revenue and profit? – What is the geographic scope of Apple? (How many countries/ regions they operate in) – Does Apple sell Business-to-business or Business-to-conusmer or both? Product & Services Summary – What products & services does Apple offer – List the flaship products & compare (pros. vs cons) to the flagship product of the competition – Provide a table w/ 2 complementary products & 2 substitutes of Apples flagship product Competitive Advantages & Environment – List 1 major source of competitive advantage Apple has versus the competition – List the one top barrier to entry Apple faces while launching new products