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Evaluate the marketing mix for the product Microsoft Azure


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Write a 2-page paper on Microsoft Azure addressing the following things: 1. Evaluate the marketing mix for the product Microsoft Azure, demonstrating an in-depth understanding of all aspects of a marketing mix: 1.Product (or Service). 2. Place. 3.Price. 4. Promotion. 2. Analyze the pricing strategy for the product. How does the pricing align with the company’s overall pricing strategy? How does it compare to competitors? Where does it fall in the market—at the high end, as a midrange product, or as the low-cost alternative? 3. Analyze the channels of distribution. How does the company move its products to market? How effective are the logistics? Do the channels fit the image of the product you selected? Is the company missing any productive channels? How might the company gain better penetration in existing channels? 4. Analyze the marketing message. How does the company deliver its message to the marketplace? To what extent does the company integrate print, media, and Internet efforts in its marketing? In what manner does the company use social media to support its marketing efforts? 5. Evaluate the effectiveness of the company’s marketing communications strategy across the marketing mix with the focus on the strategy for the Azure product. 6. Evaluate the effectiveness of the company’s communication strategy as part of the marketing mix; focusing on how well the communication message and method fit the target market segment. 7. Identify 2 aspects of the marketing mix that you see as major weaknesses in terms of the product. Explain why they are a weakness and include 2 specific examples from the company’s current marketing activities. Must support your analyses with at least 4 relevant resources. Resources must be formatted according to current APA guidelines.


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