I. General state of Allergan a. stakeholders b. culture c. culture influences d. human assets e. distinct capabilities II. Core Competencies of Allergan III. Allergan’s Main Competitors a. competitors current state b. activities and how they will affect Allergan IV. Porter’s Five Forces affect Allergan V. Financial Standing a. financial statements b. profitability ratios c. relevance to Allergan’s current financial situation