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What are some of the most important values and beliefs of the people in the target BRICS country?


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A new buzz word, BRICS, is being used these days in international business circles. BRIC is a group of five developing countries with the fastest growing economies in the world – Brazil, Russia, India and China, and South Africa. Your team’s task will be to examine the international business environment of one of these countries and address the following broad questions in your research paper. What are some of the most important values and beliefs of the people in the target country? In what ways these values and beliefs could create a cultural barrier between this country country and the United States? What could be the impact of these barriers on business activities with each other? What should be done to address these cultural barriers? Any recommendations you would make for creating greater international business success between the target country and the United States? Radebaugh, L. H., Sullivan, D. P., & Daniels, J. D 2015).


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