MBA 002 Supply Chains and Logistics Essay 2- Brief Learning Objective: To examine the main activities involved in global and international logistics and supply chain management. TASK: Critically analyze the statement “The success and failure of supply chains are ultimately determined in the marketplace by the end consumer. Getting the right product, at the right price, at the right time to the consumer is not only the lynchpin to competitive success but also the key to survival…” with a special focus on the lean thinking paradigm. 1 Assignment Details: As it is examined in previous weekly content, customers play important role in the effective enhancement of supply chain of products. Using the lean thinking paradigm as well as the diagram provided in week 6 ‘Topic Overview – Service Supply Chains and Emerging Supply Chain Designs’ please critically analyze the above statement. Assignment Specifics: • THIS IS AN INDIVIDUAL PIECE OF WORK • For the assignment’s requirements, if necessary contact local authorities for licensing and/ or legal issues. • Your report should be grounded in relevant theory – use the core and recommended reading – at the same time you should CRITICALLY justify your choices in the assignment. • Reference all sources appropriately, using the APA Referencing System. • The word count of your report is 3000 words (-/+10%). • The Assignment should be accomplished by week 4 Sunday 11:59 pm (23:59 hours) VLE (UTC) time. • The assignment counts 50% towards your final grade. 2 Guidance for completing your assignment You are required to use framework and theories provided in the material of each week to support your choices. Please note that references and appendices are NOT counted in the word limit. This will give you the opportunity to expand the concepts based on the requirements of this summative assignment. A proper structure of the assignment is as follows: 1. Introduction 2. Main concepts of Globalization, Logistics, and Supply Chains (including sub-headings) 3. Conclusion 4. Recommendations (not compulsory) 5. References Appendices (if applicable) Please note that tables and figures should be located in the appendices and NOT in the main body of the assignment. 3