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Managerial Economics/Strategic Analysis Paper


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The paper must be a minimum of 1400 words: Format APA. Research the company chosen using at least (2) outside scholarly articles. The textbook must be a reference too. Kraft Foods is the company I have chosen. Do not use a website as a reference. Your reference source must have an author. Discuss six selected topics from our studies throughout weeks one through five. My selected topics are: Competition (Porter’s Five Forces Framework) Strategic Branding and Marketing Strategic Positioning Organizational Change International Strategy Leadership Styles Discuss these six topics in relation to your company and also incorporate the issue of managerial economics within your company and how the economic situation of today influences the strategic decisions your company is making. Each of the six topics discussed should be in bold print. Give examples using the terms and concepts in your textbook readings and your research articles. Class Textbook: Johnson, G. (2013). Exploring Strategy Text & Cases. Harlow, England: Pearson. Attached articles regarding managerial economics


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