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Belasen’s Corporate Communication case study


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BelBeck Production Read the case in Belasen’s Corporate Communication (2008), pp. 246-248 and answer the 8 questions on p. 248 (clue. Review chapter 11 carefully for ideas and insights). Use charts to illustrate your points. 6-8 pages, double-spaced, TNR 12, standard margins. Make sure to demonstrate your understanding of the topics covered in this module by using/applying concepts and models from the assigned readings Submit as Word Attachment. 1. Communication with management team? Message orientation? 2. Key stakeholders and sources of power 3. BelBeck’s predominant culture type, characteristics & communication 4. Organizational issues 5. BelBeck’s organizational structure 6. Reconfiguring the structure 7.Communication plan for monitoring the success of the reorganization 8.Success of the communication plan for stakeholders 9. Writing style (how well the paper is written and structured; proper documentation of sources used; reference list)


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