Executive Sumary, competitive positioning, segmentation and target markets and how it implements its marketing (4P`s) at local level. 2. Environmental Scan Include both macro issues such as social and technological trend and competitive and customer insight. Gather infomation on company corporate history, objectives, strategy, finance, leadership, operation etc as a backgrand information. Analysis of 5C- Customers, Competitors, Context, Competencecies and Collaborators. 3. Segmenta, target markets and positioning. Include perceptual map, brand pyramid etc. Use PESTEL, Porter`s five forces etc to make analysis and grades will be given for clever and deep applications of framework that lead to interesting, novel and useful insights. You are required to perform both SWOT analysis and perceptual map as part of the local work. 4. Analysis of the 4P`s price, product, promotion and distribution. 5. Conclusion