You will use primary and/or secondary research to conduct the market analysis. Your report should include the following components. Purpose of Document Organizational background/history (brief) Mission Statement Immediate Environment Company Products/Services offered Financial and non-financial results Channels Consumer Analysis Segmentation approach Needs by segment Segment Potential Analysis of Current and Potential Competitors Corporate Partners Macro Environment Factors (Include only factors that are relevant to your brand) Economic environment Demographic environment Social/cultural environment Political and legal environment Technological environment SWOT analysis Critical issues Please single-space the assignment, and use Times New Roman, 12-point font with 1-inch margins. As business writing is usually concise, no single assignment should exceed six typed pages single-spaced with 12-point font. Use of tables, pictures and charts to present your information is encouraged. Use bold headings and subheadings to delineate sections of your report. Save the document as a Word document and submit it in Canvas as an attachment.