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Procter & Gamble BUSINESS research


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Final project report as a printout latest by 5:00 PM . . The organization of your project report can be done in the following manner – 1. Executive summary describing what you have done for the project (<1 Paragraph) 2. Brief overview of your firm and what is currently happening globally (1-2 Paragraphs) 3. Country specific analyses a. When did the firm enter? How many subsidiaries? Entry mode (I)? Why? b. What is/are the issues (market share drop, spiraling costs, customer demand, local environment, laws, social, cultural challenges, infrastructure poor, government regulation, taxes, etc.)? c. What research have you done to understand the issue? (analyst reports, surveys, interviews, annual report, 10K (MD&A), news reports, YouTube videos, company press releases etc.) d. What is your solution for the firm (what should they do? Or not do? Should they leave?) Use frameworks, case learnings to substantiate your recommendations e. How do the Cultural dimensions impact the firm’s global operations? Do they need to customize their product/service for different countries? In what way? Why? f. What is the firm doing in terms of CSR? Are they serving PPP? Or just making money? Or destroying the planet? Or local community? Is the CSR in response to Media outcry? Or is the CSR Proactive? g. Is the firm manufacturing everything in-house? Outsourcing certain portions of the value-chain? Offshoring? Which portions? Why? h. Who are the local competitors? How is your firm’s product/service placed vis-à-vis the competition? You can use your surveys to substantiate this! 4. Overall summary (what did you learn from the different country specific analyses? Any suggestions for the firm as a whole/what should they do globally? /should they look for newer markets? Where?) 5. Conclusion (What lessons can be generalized to other firms in the industry and beyond?)


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