The individual report is an analytical report on a multinational company (MNC) global strategy.Students can select any MNC of their choice (except IKEA & Brake Products International). After selecting a MNC, student need to research and collect information on the historical development of the company and the evolution of their global strategy.Based on their research students are required to provide the following analysis.1. Analysis of Strategy In order to perform the analysis, students must use the framework provided in page 51 of the article Hambrick,D. C. & Fredrickson, J. W 2001. Are you sure you have a strategy? Academy of Management Executive,15(4): 48-59.Evaluation of Strategy In order to evaluate the strategy of a MNC, students are required to answer the questions provided in table 1(page 59) of the above article.