Refer to Case Study 3 in the text to prepare your CT. In a three- to four-page paper address: Concentration: Increasing the current customers’ rate of use Attracting competitors’ customers Market development Opening additional geographic markets Attracting other market segments Product development Developing new product features. The length and formatting requirements include: Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page. Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations. Your paper should be three to four pages in length and conform to APA format. Include at least three scholarly references.