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Describe the methods that would be used to market your program/recruit participants


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Recruitment/Marketing and Retention Plan (10 points): Describe the methods that would be used to market your program/recruit participants (generate interest). Be sure to briefly address the four major Ps of marketing (Product, Price, Place, and Promotion) in terms of your efforts. Think about the needs of your audience? Also, describe methods you would utilize to promote program retention (maximize the possibility for participants to complete the entire program/attend all sessions; such as provide incentives, reduce barriers to attend, etc.). Be sure to be thinking of marketing and retention efforts in terms of your target audience. Include copies of any fliers or other marketing materials/resources you would use. This write-up should be about 2 pages in length.


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