Based on the assigned readings, lecture notes, presentations, and life experience post a response to the questions below: 1. In your own words define consumerism and describe how the process has changed food shopping behavior over the past 100 years. 2. In what ways has consumer choice, risk and perception led to overconsumption of food in modern society? 3. How can branding, marketing and advertisement influence long-term food consumption patterns in individuals? 4. What can be done by consumers to collectively assure long-term food sustainability and security in the US? (Be specific) No need for presentation page. I can provide readings and information.