Provide 1 page in APA style, citation and references needed. No plagiarism. Review this report, which examines the challenges facing the Public Relations (PR) industry. What do you think is the top two challenges firms have with digital communications and social media relative to their PR function? How has the growth of social media shaped those challenges? In responding to your classmates’ postings provide an example of a strategy a specific company has used to address such a challenge. Report – http://www.sciencedirect.com/science/article/pii/S036381111630090X?