You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of the organization then develop marketing strategies to improve the Product/Service performance and provide suitable recommendation to the management. You can add an element of novelty to the entire process; it could be on the product features, Positioning, Branding, and Segmentation (finding a new target segment for an existing product). You will conduct background research (secondary research – journal articles, industry magazines, websites, news reports) in the service or product area and outline major SWOT elements. You will be required to understand the potential consumer market to identify a target market (through the segmentation process) and develop a strategy to connect and communicate your ‘new’ product or service to the target group. The use of modern applied marketing theories together with traditional theories is highly regarded. Use of journals and research will be highly rewarded and is a must.