Your tasks: a) Read the following article from the Wall Street Journal (October 27, 2016, by Elizabeth Holmes). b) Answer the questions below in detail. Be sure to reference specific marketing concepts you have learned so far. 1. In your own words, describe Farfetch’s business model. That is, who pays this company and why? 2. What are the unique needs and challenges that independent fashion boutiques face in trying to sell their products in an e-commerce setting? 3. What specific problem or challenge does Farfetch solve for fashion boutiques? 4. How could Farfetch’s business model be applied to other industries or product categories? Explain. 5. What kind of skills, experience, and mindset would someone need to possess to work at Farfetch and be successful there? General instructions: -Your assignment should be 400 – 600 words in length. Use the word count function in MS Word to check your word count. -Use 1-inch margins on all sides. Double-space your document. -Do not include a title-page. Include your name, the title of your assignment, and the date on top of the document. -Please note that your assignment is subject to plagiarism checks (e.g., using SafeAssign)