Implementation and Evaluation of a Sales Programme – use the same organisation as selected for Assessment 1) – 3000 words You should critically evaluate and develop the chosen company towards a world class sales organisation. How might the chosen organisation become and/ or remain a high performing sales organisation. Using the information, you have found you must illustrate how the selected organisation could/ should manage its sales function and implement and evaluate its overall sales programme with consideration to topics such as relationship management, recruitment & selection, training & development, motivation of sales people, market segmentation, formalisation of sales processes, development of enabling technology and integration of all its business functions. You should use appropriate theory/ frameworks/ models from literature (core texts and academic articles) and relate/ apply to the selected company under investigation. You must read widely around all the topics in the module. Ensure you justify statements and any recommendations.