This essay should: -Detail the strategy based on the model. -Explain why the strategy was successful for you as a consumer. -Judge how the company should move into the future. -Explain the decision-making process you experienced as a consumer when choosing this product or service. -Stages in Consumers Purchasing Process: Module: 1. Need Recognition (Realize you need a better item) 2. Search for Product Information (looking at options web, talking to others, visiting friends) 3. Product Evaluation (decide price point and criteria, examine products) 4. Product Choice and Purchase (decide which is best based on evaluation, when where and how to purchase) 5. Post Purchase Use and Evaluation of Product (item selected meets your needs or not?) 6. Disposal of the Product (do you like it? upgrade it or throw it away?) 2 pages long with 2 outside sources cited in the APA formatted essay.