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Describe the brand image and personality that Abercrombie is now trying to create for itself


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Complete these 3 assignments within 8 hours. Assignment #1- Your tasks: a) Read the following article from the Wall Street Journal (October 13, 2016, by Elizabeth Holmes). b) Answer the questions below in detail. Be sure to reference specific marketing concepts you have learned so far. 1. In your own words, describe the brand image and personality that Abercrombie originally created for itself. 2. In your own words, describe the brand image and personality that Abercrombie is now trying to create for itself. 3. What specific changes has Abercrombie made in its stores, with its clothing, and on its web site to embody the new brand image you described in #2? 4. How should Abercrombie measure the success of its efforts to reposition its brand? Assignment 2- Your tasks: a) Read the following article from the Wall Street Journal: “The Holy Grail of Food Delivery “ (November 15, 2016, by Charlie Wells). b) Answer the questions below in detail. Be sure to reference specific marketing concepts you have learned so far. 1. In your own words, summarize the challenges that restaurants and delivery services are facing in their efforts to deliver gourmet hamburgers. 2. Briefly describe the solutions that are described in the article for delivering a gourmet hamburger. 3. List and briefly describe at least three academic fields or disciplines that could lend relevant expertise to this particular challenge of delivering fresh food. 4. Why are more restaurants trying to learn how to best deliver fresh hamburgers? 5. Briefly research the concept of packaging value chain and explain how this article provides an illustration of that concept. Assignment 3- Your tasks: a) Read the following article from the Wall Street Journal: “Plus-Size Apparel Moves to Main Rack,“ (November 1, 2016, by Imani b) Answer the questions below in detail. Be sure to reference specific marketing concepts you have learned so far. 1. Explain in your own words what changes Meijer is making in its stores with respect to plus-size clothing. 2. What is the rationale/justification for Meijer’s decision? 3. Why is a retailer’s strategy for marketing plus-size clothing an important issue? 4. Offer at least two recommendations you would make to a bricks-and-mortar retailer who wants to include plus-size clothing in its product mix. General instructions: Each assignment should be 400 – 600 words in length, total of 1,800 words for all 3 together. Use the word count function in MS Word to check your word count. Use 1-inch margins on all sides. Double-space your document. Do not include a title-page. Include your name, the title of your assignment, and the date on top of the document.


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