Define marketing and outline the steps in the marketing process.

What is marketing myopia and how can it be avoided? 3.What is customer-engagement marketing and how is it related to the surge in digital and social media technologies? 4.What is consumer-generated marketing? 5.Describe examples of both invited and uninvited consumer exchanges. Provide as much detail as possible. Your written assignment should be typed and submitted in Microsoft Word document or Rich Text File (RTF) format. Submit your document using the attach file feature at the bottom of this page. All submissions should be titled with the student’s last name accompanied by their first initial and course title (e.g., SmithJ_BSAD203) Make sure to cite your sources. What is Plagiarism? How to Avoid it. Once you submit your assignment to the drop box, blackboard will scan your document and provide an originality report. This will alert you to any potential issues regarding plagiarism. You are allowed to revise and resubmit your assignment up until the due date. Plagiarism will result in a zero for the assignment. Repeat violations may result in dismissal from the course