Read McKinsey’s paper: “Competing on Consumer Journeys ”https://hbr.org/2015/11/competing-on-customer-journeys. And be sure to read the section on…L’Oréal app One page : Think about a decision journey that you have been on that was less than ideal. Briefly explain the problem or shortcoming with the current journey and, based on the insights in the article, suggest an idea that you believe would improve the journey.