Visit the National Restaurant Association’s website at http://www.restaurant.org/research/facts. Would you say that the threat of competitive rivalry in the restaurant industry is slight or severe? How many restaurant locations are there in the United States? How easy is it for buyers to find out pricing and quality information on restaurants in the marketplace? How difficult or expensive is it for a customer to choose one restaurant over another that they were originally intending to patronize? What effects do these issues have on the attractiveness of the restaurant industry?